Jon Hamm as Don Draper in “Mad Men.” Photo via Michael Yarish / AMC / RNS
Mad Men transported us to the pivotal decade of the 1960s and dealt deliberately with the advent of Madison Avenue and the heyday of the advertising industry. This was the time in our nation’s history when our materialistic fates were sealed: We became a people defined by things, things produced in mass quantities to feed an insatiable cultural appetite. And that appetite was fueled by advertising.
Don Draper, the quintessential ad man, describes advertising early on in the series as “selling happiness.” In the boardroom, Don repeatedly does exactly that — creating scenarios that attach emotional, if not transcendental, value to otherwise common products and services. He brings his clients to tears or laughter or both, and opens their wallets besides. Deals are closed, Clio Awards are won.