ALS Ice Bucket Challenge
“Young Muslims are caught in between tradition and modernity,” said Ostebo. Photo via kamomeen/shutterstock.
Move over Ice Bucket Challenge. Muslims have a new take on the viral social media phenomenon: the Quran Challenge.
The new campaign seeks to raise awareness and funds for Muslim “da’wah” — a call to propagate the faith — by reciting verses from the Quran on various online platforms.
Issam Bayan, a 26-year-old student and professional Islamic singer, came up with the idea as a way to awaken Muslim piety, just as the Ice Bucket Challenge raised awareness and well over $30 million for ALS, or amyotrophic lateral sclerosis, a degenerative condition also known as Lou Gehrig’s disease..
While the #QuranChallenge has no specific cause, Bayan, who lives in Germany, said he wanted to make it available to all Muslims regardless of their financial ability to make a contribution. In an email interview, he said the benefits for this challenge are the rewards that a Muslim receives for reciting the Quran.
Bayan posted his first video to Facebook and YouTube on August 30 with the words, “Let’s collect the rewards and challenge your friends by reciting some verses of the Holy Quran.”
A child dumps ice water over his head. Image courtesy Suzanne Tucker/shutterstock.com
The Ice Bucket Challenge, or "IBC," needs little introduction. Over the past month or two, it's been the internet phenomenon of challenging friends, family and co-workers to participate in some combination of donating to the ALS Association, becoming educated about the disease, or dumping a bucket of ice-cold water over their head and video-taping it. The rules are somewhat (pardon the term) fluid—but basically, invitees are given 24 hours to respond and challenge up to three persons. I don't have precise numbers—they're still increasing—but ALSA has reported over 3 million donors and over 100 million dollars raised in the past few month. Not to mention the payoff of seeing your dear ones get soaked and squeal, shudder, or grin and bear it.
But I think it's also raised a second topic into public debate: the ethics of action and motivation. And even beyond the philanthropy going on, I think that's worth talking about, and I suspect it will be the Challenge's more enduring legacy.