bottom line
How helps us understand that principled behavior isn't merely something a PR/Corporate Social Responsibility staff or attorneys tell us is important. Rather it is the surest path to success and relevance in business and in life.
With the scandal around Rupert Murdoch growing by the day, a full-fledged boycott of News Corp. has been launched on the internet, according to the Washington Post.
The website Boycott Murdoch also has Facebook and Twitter pages. While the boycott has received coverage on many mainstream news outlets, it has yet to gain much traction. The Facebook page has less than 700 fans and the Twitter page is approaching only 1,000 followers. To make even a small dent in Murdoch's bottom line, the boycott will need to metastasize, and quickly.