Kim Daniels

George Martell/The Pilot Media Group via Flickr (http://flic.kr/p/e2TAVn)

Kim Daniels (pictured here on March 13, 2013). George Martell/The Pilot Media Group via Flickr (http://flic.kr/p/e2TAVn)

A former adviser to Sarah Palin and an attorney with a long record of advocating conservative causes, will become the first spokeswoman for the president of the U.S. Conference of Catholic Bishops, the USCCB announced Monday.

The addition of Kim Daniels, who is a leader of the conservative media lobby, Catholic Voices USA, seems aimed at revamping the hierarchy’s communications strategy, which many bishops say has been hampered by a lack of coordination and an authoritative spokesperson.

Under the new structure, Daniels will speak for the president of the bishops’ conference — currently New York Cardinal Timothy Dolan — while the USCCB’s media office will continue to speak for the bishops as a whole.

Daniels’ hiring also looks like an effort to satisfy Dolan’s goal of finding an “attractive, articulate, intelligent” laywoman to help recast the hierarchy’s image, which many feared was starting to be seen as unfriendly to women because of legal battles like the fight against the Obama administration’s contraception mandate.

Daniels has experience in that field, having worked for years with the Thomas More Law Center, a conservative legal group, where she fought, for example, for the rights of pharmacists to claim a conscience exemption from dispensing morning-after pills. Such religious liberty battles have become a public policy priority for the bishops, and having Daniels on board gives another veteran voice to the bishops’ campaign.

Yet the hiring — Daniels has been working on a “contract basis,” according to the USCCB — also raises many questions that the USCCB’s brief press release did not answer.