Lies Lead to Violence. Where Can United Go from Here?

Check-in area for Premier Access premium passengers at the United Airlines terminal at the Chicago O'Hare International Airport. EQRoy / Shutterstock.com

Someone lied. It’s more acceptable to say, “You’ve been bumped because the flight is overbooked,” than to say, “You’ve been bumped because we want your seat to fly our staff. That lie led to violence. Violence led to trauma for passengers, for millions of viewers, and for United, which sustained a $1.4 billion dive in stock value by Tuesday morning and now seems rested at a $255 million loss.

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