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How Algorithms, Alpha Males, and Tradwives Are Winning the War for Kids’ Minds

Andrew Tate, next to his brother Tristan Tate, talks to media representatives after exiting the Bucharest courthouse, in Bucharest, Romania, January 9, 2025. Inquam Photos/Octav Ganea via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. ROMANIA OUT. NO COMMERCIAL OR EDITORIAL SALES IN ROMANIA

The manosphere and parallel trends like the tradwife (traditional wife) movement — led by influencers who idealize marriage, motherhood and domesticity — are impacting even socially conscious students who say it’s hard to avoid this content brimming with toxic messages about gender. Over a half-dozen students told The 19th that after the 2024 election, which saw the manosphere blamed for young men’s rightward shift, they noticed changes in their classmates’ behavior — an uptick in sexist remarks, a sense of entitlement to girls’ attention and schadenfreude that yet another woman lost the presidency. 

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