Now More Than Ever

DECEMBER IS A stressful time for fundraisers, as a significant percentage of most nonprofits’ annual revenue comes in during the holiday season. We made a mistake this month when we asked Beth, who does much of Sojourners’ online fundraising, to write a humor column for this issue. Instead of a humor column, she sent us the following, in an envelope with a return address of “a cave in the woods; do not look for me.” We hope she’s doing okay. — The Editors

Dear Potential Supporter,

Now more than ever. This holiday season. In this moment, this urgent time, the most crucial of moments that all of us are in, right now. (Yes, you too.) Now — today — more than ever — Sojourners needs your year-end donation.

Did you know that the average American hears the phrase “now more than ever” 500 times a day? Did you know that all other organizations who use the phrase “now more than ever” are copying us, and we used it first? (Did you know that I, a fundraising professional hiding inside a cave, am both deeply normal and a trustworthy source of information?)