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Bad Bunny's Holy Halftime

Why it’s fitting that Bad Bunny’s Super Bowl show takes place during the Christian season of Epiphany.

Bad Bunny performs on July 11, 2025, in San Juan, Puerto Rico. / Kevin Mazur / Getty

PUERTO RICAN MUSIC star Bad Bunny had quite the run this past year. In September, he was announced as the headliner of the Super Bowl LX halftime show. In October, Billboard recognized him as the top Latin artist of the 21st century. All of this was on the heels of his 31-concert residency on the island of Puerto Rico. The residency infused close to $400 million into the Puerto Rican economy, centering, and, for many, revealing the music and culture of Puerto Rico.

The act of revealing the beauty of humanity and culture is very much tied to the Christian season of Epiphany. Many Christians consider this season to mark the revelation of God enfleshed, encultured, and embedded in time and place. God chose to participate in human life in a little-known territory occupied by the Roman Empire. In choosing the obscure village of Nazareth, the Divine presence signified that Love, in the world, begins at the margins.

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