How Should Candidates Talk About Their Faith?

God-talk on the campaign trail, minus the cringe.

Democratic U.S. Senate candidate James Talarico, a seminary graduate who has referenced his faith during his campaign, appears at a rally in Eagle Pass, Texas, on July 13, 2026. / Brandon Bell / Getty Images

WE’RE APPROACHING ANOTHER polarizing election, with major implications for our future as a nation. As candidates try to appeal to prospective voters, one method is to bring their personal faith beliefs into their campaign. For example, in a 30-second ad for his congressional campaign, Florida Republican Austin Rogers tells voters: “In high school, I had a real encounter with God. It changed everything. Since then, my foundation is simple: faith, family, freedom.”

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