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Using ‘Flower Speech’ and New Facebook Tools, Myanmar Fights Online Hate Speech

by Mari Michener Oye 01-02-2015
Rendering of Facebook 'like' symbols with flowers and love. Illustration courtes

Rendering of Facebook 'like' symbols with flowers and love. Illustration courtesy Twin Design/shutterstock.com

Sometimes a smiley-face emoticon just won’t do the trick.

In Myanmar, the newest set of Facebook stickers features a flower in an animated character’s mouth. The 24 stickers carry a deeper message than the usual “Like” thumbs-up Facebook icon: “End hate speech with flower speech.”

The stickers are the latest attempt to combat the spread of “dangerous speech” online and are sponsored by Panzagar, a coalition of civil society activists. The group’s name, which means “flower speech,” was organized as a response to the pervasiveness of anti-Muslim invective online and in public space.

At the same time and with less fanfare, Facebook is rolling out a new process for users to report online abuse in Myanmar. Since November 21, Facebook users in the country have new options available to report disturbing posts. The new process is aimed at more quickly addressing complaints and removing offensive posts in the Myanmar language.

This type of “market-specific reporting mechanism” already exists in some regions, including North Africa. Facebook’s grievance process was originally developed in the U.S. in response to teen cyberbullying.